Beyond the product is an award winning project that breaks down some of the taboos associated with manufacturing in Asia. A vivid showcase of the raw and uplifting side of the cultures and countries where Structube sources their products.
The main objective was to present a “behind the scenes” concept by creating an immersive experience of a buying trip. From Jodhpur India, to China (Dongguan and Hangzhou) the campaign explores the sights, sounds and tastes of some of the oldest cultures on earth.
CLIENT | Structube
DELIVERABLES | Advertising, Web design
ROLE | Art director, Web UX/UI
YEAR | 2016