Boomeo was an on-line training platform for E-sports athletes owned by the American talent agency WME IMG. The site offered a subscription-based service allowing athletes and enthusiasts to train and warm up. Combining a high production quality, motion graphics, discovery and formatting features, the user experience was unequaled, allowing 500,000 unique users to visit the site on a daily basis. Gamification and rewards were also applied to the overall experience of the site, allowing the users to further engage with the product and community.
CLIENT | Boomeo
AGENCY | WME IMG (William Morris Endeavor)
DELIVERABLES | Product design, brand identity, video content & advertising
ROLE | Digital Design Lead
YEAR | 2016-17